The Latest

The Latest

Best in class, cutting edge, innovative land planning skills, an uncanny ability to envision and bring to life communities that become destinations where families find superior home designs, extraordinary lifestyles, amenity packages that are both creative and original making them feel more like resorts than just another neighborhood, and doing so at the highest level for over 40 years. Those are just a few phrases that have become synonymous with the latest developer to call upon James River Nurseries for landscaping needs in their newest community. The developer is East West Communities and the community is Hallsley.

East West Communities was founded in 1973 by what they describe as “a young group of real estate professionals working for one of the nation’s premier resort developers, Sea Pines Company.” Collectively they set out to offer families the ability to live “the resort life year-round.” What that group did and continues to do, is just that.

The first community they developed was Brandermill and in 1977 (just 4 years after the company was founded) they had an accolade most developers only dream of having. Brandermill was named “The Best Planned Community in America” by the National Association of Home Builders and Better Homes & Gardens Magazine. They had hit the big time and they have never looked back.

In 1990, the Urban Land Institute, arguably one of the most respected and credible group of individuals representing the complete continuum of those involved in land use development disciplines both in the public and private sector including leading property owners, investors, developers, service firms, planners, public officials, and academics, chose East West’s next development, Woodlake, as the “Best New Community in America.”

For over 40 years this company has built a resume that is a bit lengthy to spell out in its entirety in this article, so we will just fast forward to their latest community, Hallsley.

You may or may not be aware that Hallsley was originally being developed by another firm which ran up against insurmountable circumstances during the “great recession.” The community was in trouble and of the original 740 lots planned, only 140 lots had been developed with 100 homes occupied and 10 houses under construction. In February of 2013, East West Communities announced they had purchased the undeveloped portion of Hallsley which included 545 acres in two sections of the property.

At James River Nurseries, our confidence level is quite high that single announcement had exponentially more than just a handful of people in this town breathing a huge sigh of relief knowing that with this dynamic and successful group of individuals that make up East West Communities at the helm, things would turn around very quickly and boy did they ever! Since taking over, development is again underway, homes are being constructed, new homeowners are moving in and the amenities are being built.

As for maintaining their ability to develop communities worthy of praise, just take a look at the awards the Home Building Association of Richmond’s Sales and Marketing Council bestowed upon East West Communities and Hallsley in 2013.

Developer of the Year
Best Marketed Community (over 500 homes)
Best Print Advertisement - "Finally, A Neighborhood with Variety"
Best Television Advertisement - "Uniquely Hallsley"
Best Website
Best Social Media
Best Advertising Campaign
Best Special Promotion - Brokerage/Agents - VIP Celebration

There may be a couple of different adjectives that could accurately describe what East West Communities has done in turning this community around so quickly and racking up honors along the way, but the one we would use is…IMPRESSIVE!

The impact this company has been making on the real estate market in our region for over 40 years should not be underestimated. Like the proverbial tide that lifts all boats, they have forced other developers in the area to step up their game in an effort to attract a share of the market.  Everyone benefits when an industry leader is highly competent in their area of expertise and is able to demonstrate what it means to push the limits of possibilities.  

James River Nurseries would like to extend our gratitude to the folks over at East West Communities for recognizing us as a landscape contractor they can trust to delivery quality landscaping to a community they are clearly passionate about and to congratulate them on all of their success over the forty plus years!  

To learn more about this developer, please go to East West Communities
To learn more about this community, please go to Hallsley